Media Moguls Descend upon Sun Valley

Great inside scoop (and photos) covering the Allen & Co. Media Conference in Sun Valley, Idaho. The guest list is an extraordinary whos who of business and high society, from Rupert Murdoch to Diane Von Furstenburg. The only apparent no-show was last years guest speaker, NBA basketball sensation LeBron James.

Michael Ovitz was also present at the event, the focus of which appears to be how to better monetize digital and online product as the television and film industry absorbs the financial impact of changing technology.

Auletta told The Hollywood Reporter that he expects most content giants to look more aggressively at ways to make money from paid content in the digital world, even though News Corp. chairman and CEO Rupert Murdoch has been the most vocal about paywalls online.

Among other planned panels are a discussion on the fast-evolving science of the brain and a session on the world economy and overseas business opportunities. There's also a panel on cities and the issues facing them that is likely to feature New York Mayor Michael Bloomberg, Newark, N.J., Mayor Cory Booker, Chicago Mayor Richard Daley and former Los Angeles Mayor Richard Riordan.

Read the full article here.